Visual Assets
8 screenshotsStore Profile
Identity
- Publisher
- Mattel163 Limited
- iOS app ID
- 1344700142
Market Signals
- US top free
- 97
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| iOS app ID | 1344700142 |
|---|---|
| ios bundle id | com.mattel163.uno |
| ios title | UNO!™ |
| Publisher | Mattel163 Limited |
| downloads bucket | 100M+ |
| store category | Card |
| content rating | 4+ |
| ios version | 1.1.0 |
| ios current version release date | 2026-05-20 |
| ios rating average | 4.69 |
| ios rating count | 641205 |
| ios price | 0 |
| ios size mb | 638.7 |
| US top free | 97 |
| ios us top free rank | 91 |
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UNO! centers on the social card-round loop: join a table, play matching action/number/color cards to empty the hand, react to opponents and rule variants, win or lose coins/rank progress, then queue into another match or mode.
UNO!'s base rules are a known strength; the unknowns are in mobile wrapper decisions: coin loss recovery, mode selection clarity, and whether collections deepen social identity or remain disconnected cosmetics.
UNO! has proven real depth in social card timing, hand management, opponent reading, and rule variants, but its mobile wrapper can compress that depth if coin stakes, mode sprawl, or cosmetic collections interrupt fast rematch flow.
15 of 15 responses include lens metadata.

Positive routine fit from familiar low-pressure play, with monetization clarity as the main concern.
I would try UNO! as a daily casual game, mainly because the rules are familiar and the rounds should be easy to fit into a routine. It is not a puzzle game in the usual sense, but there is enough simple decision-making to keep my mind engaged. I would hesitate if it asks for subscriptions or too many purchases, since I prefer a clear one-time or ad-free option. The store images show bright cards and simple play areas, which makes it look understandable rather than intimidating.
Positive routine fit from familiar low-pressure play, with monetization clarity as the main concern.I like that it could become a simple daily card routine.
I would be cautious about subscriptions or unclear ongoing costs.
The bright cards and simple table make the game look approachable.
I would download UNO! because it is a familiar card game and it looks comfortable enough to play on a tablet. I like that the rules are already known, so I could enjoy a few rounds without a stressful learning curve. My concern is whether the app adds too much noise around the actual cards, especially if I just want a calm game with friends or family. The store pictures show bright, large cards and a clear table, which makes me feel more confident that I could read it easily.
Strong fit from familiar card rules, social comfort, and readable tablet-friendly presentation.I like that it is familiar and could be played calmly with others.
I would not want extra noise or clutter getting between me and the cards.
The cards look bright and large enough for comfortable play.
I would consider downloading UNO!, but I would be cautious because a free card game can easily become too full of ads or purchase prompts. The basic game is trustworthy and familiar, so I would enjoy it if I could play quietly without constant interruptions. I might pay for an ad-free option if it is clear and not pushed too hard. The store images make the cards look large and easy to read, which is important to me before I install.
Conditional intent based on trust and readability, with strong sensitivity to ad pressure and purchase clarity.I like that the game itself is familiar and easy to understand.
I would be concerned about ads or unclear purchases interrupting the experience.
The cards appear large and readable, which makes the game more inviting.
I would try UNO! because it has simple planning without being overwhelming. Choosing when to play certain cards gives me enough to think about, and the familiar rules make it less stressful than a complicated strategy game. I would be worried if the free-to-play parts make winning feel tied to purchases or constant rewards. The bright store images make the game look lively, but I would hope the actual table stays clear and not too crowded.
Moderate-positive fit for light strategy and familiar planning, limited by concern around pay pressure and visual busyness.I like that it offers simple planning with rules I already understand.
I would not want purchases to affect whether the game feels fair.
The bright presentation looks cheerful, though I would want the table to stay uncluttered.
I would download UNO! because card games are exactly the kind of mobile game I understand quickly. The familiar rules make it easy to judge my own choices, and I like that a round can be competitive without requiring fast reflexes. I would be less interested if the app adds too many side systems instead of keeping the card play straightforward. The store images show a clear table with obvious cards, which helps me trust that I could follow the match without hunting for tiny icons.
Very good segment fit from familiar tabletop rules, readable layout, and low-reflex competition.I like that it is a familiar card game with clear choices.
I would dislike extra systems that distract from the basic card match.
The table and cards look clear enough to follow without strain.

Good routine fit through familiar rules and readable play, with caution around interruption-heavy free-to-play systems.
I would download UNO! for a familiar daily card break, especially because I do not need to learn complicated rules. It fits the kind of game I can play for a few minutes and still feel like I completed something. My concern is whether the app adds too many login rewards, offers, or interruptions around a simple card game. The store images make the cards and turns look readable, so I would at least trust the first session to be easy to follow.
Good routine fit through familiar rules and readable play, with caution around interruption-heavy free-to-play systems.I like that the game looks familiar and easy to fit into a short routine.
I would not want daily pressure or offers wrapped around every match.
The cards and table look clear enough to read without strain.
I would download UNO! because it is a trusted card game and the store presence suggests a polished product, but I would be careful before spending. I am willing to pay for a cleaner experience if it removes ads or clutter, not for confusing currency bundles. The game seems right for short waits or a few rounds in the evening, which is more realistic for me than a long strategy session. The screenshots look clean and colorful with obvious card play, so the main question is whether the menus stay as straightforward as the table.
Strong trust and polish fit, with spending dependent on transparent value and low menu friction.I like that it looks polished and based on a card game I already trust.
I would be turned off by confusing bundles or constant purchase prompts.
The store images make the card play look clean and easy to understand.
I would download UNO! if I wanted something easy to play around interruptions, because a card round is simpler to resume than a deeper game. The familiar rules make it family-friendly and low stress, which helps when I only have a few minutes. I am less interested if it tries to create hype with constant events or limited-time pressure. The screenshots show clear cards and big colorful areas, though I would need the app to avoid too many pop-ups between matches.
Good fit for interrupted sessions and family familiarity, with concern over pressure mechanics and interruptions.I like that the rules are simple enough to play in short gaps.
I would not want hype events or pop-ups making a casual game feel demanding.
The cards look large and colorful enough to follow quickly.
I would download UNO! for friendly competition because the rules are familiar and the player base looks large enough to find matches. I like games where I can improve by making better choices, and UNO has enough timing and card judgment to keep a quick round interesting. My worry is fairness, especially if boosts, purchases, or matchmaking make losses feel cheap. The store images show a lively table with clear cards, which makes it look easy to compare hands and stay engaged on a phone.
High interest from social competition and familiar skill expression, limited by fairness concerns.I like that it looks competitive without requiring a long time commitment.
I would dislike any purchases that make match outcomes feel unfair.
The lively card table looks readable and social rather than overly complicated.
I would try UNO! because there is light strategy in deciding when to hold cards, change color, or press an advantage, and that is enough for a short session. I would not expect deep management, but I do not always want that on my phone. The free-to-play model makes me cautious, since ads or paid convenience could make a simple card game feel worse than it needs to. The screenshots show tap-friendly cards and a clear central play area, which makes the decisions look easy to handle quickly.
Moderate-positive fit from light tactical choices and quick play, with monetization and depth concerns.I like that the card choices can be meaningful without becoming heavy.
I would be bothered if ads or convenience purchases slow down a simple match.
The card layout looks tap-friendly and focused on the play area.

Moderate download intent based on relaxed classic appeal, limited by low novelty for a player seeking personality.
I would probably try UNO! as a chill fallback game, not because it feels new but because the classic card loop is easy comfort. It looks like something I could play one-handed during downtime without needing a big commitment. I am less excited by it as a discovery game because the store presentation feels very franchise-polished rather than surprising or weird. The screenshots show colorful cards and big character energy, which makes it look approachable, but I would need the actual matches to stay quick and not buried under menus.
Moderate download intent based on relaxed classic appeal, limited by low novelty for a player seeking personality.I like that it looks easy to understand and low effort to start.
I do not see much of a fresh hook beyond the familiar brand.
The colorful card scenes make the game look friendly and readable on a phone.
I would download UNO! for casual comfort, especially if it gives me little events or rewards without making the game feel pushy. The card game itself is familiar enough that it could be a nice reset after a long day, but it is not the kind of cozy collection game I usually come back to for decoration or character progress. My main worry is that free-to-play purchases might interrupt the relaxed feeling. The bright screenshots and playful effects make it look welcoming, though I would want the table to stay calm once I am actually in a match.
Good casual fit from comfort and familiarity, held back by limited cozy progression and monetization concern.I like that it feels familiar and easy to relax with.
I would be disappointed if the free-to-play parts crowd out the calm card play.
The bright cards and playful table effects make it look inviting.
I would download UNO! because it is instantly understandable and easy to suggest to friends. It looks like the kind of game where a quick match could fill a waiting moment, and the huge download count makes it feel like people are still actually playing it. I would be cautious if the free version is packed with offers, because I usually prefer a cleaner pay-once experience for classics. The store images show a very polished, colorful table instead of a confusing board, which helps me believe friends could jump in fast.
High intent from social familiarity and quick-session clarity, tempered by concern over payment friction.I like that it seems easy to explain and share with friends.
I would rather not deal with heavy offers in a classic card game.
The polished card table looks simple enough for new players to understand quickly.
I would download UNO! if I needed something quick for short breaks, but I would not treat it like a main game. The appeal is that I already know the goal, so I can start a round without reading a long tutorial. I am not looking for flashy extras here, and too many animations or store prompts would make me bounce. The screenshots look bright and clear enough to follow the cards quickly, which matters more to me than any deeper theme.
Practical download intent driven by quick familiarity and readable short-session play, with sensitivity to clutter.I like that it should be fast to understand and start.
I would not want extra effects or prompts slowing down a quick match.
The bright card layout looks easy to scan during short sessions.
I would download UNO! if I wanted a quick competitive card game, but I would go in watching for whether wins feel earned or boosted by purchases. The familiar rules are a plus because I can jump straight into matches without learning a whole new system. What worries me is the free-to-play setup, since a classic card game gets annoying fast if pop-ups, currencies, or advantages get in the way. The store images look bright and polished with clear card tables, so at least the actual match layout seems easy to read while playing.
Strong fit for quick competitive familiarity, with concern around fairness and free-to-play pressure.I like that the rules are familiar and the matches look quick to start.
I would be wary if purchases or event pressure make the game feel less fair.
The card table and bright interface look readable enough for fast decisions.
No segment scores in this group yet.