Personas
Synthetic market game panel segments used to evaluate games from screenshots, store evidence, and market context.
Each persona is a reusable synthetic market segment. The overlapping portraits show sampled people inside that segment, while the card copy summarizes how that segment evaluates mobile games.
- Score
- Average download-intent score on the 1-5 panel scale.
- Answers
- Total synthetic replies collected for that segment.
- Games
- Unique games evaluated by that segment.
18-34
(Young Adults / Digital Natives)
Digitally native players who decide quickly from visuals, social proof, first-session clarity, identity expression, and whether the game feels current.
Responds to
- Strong first impression
- Clear onboarding
- Stylish visuals
Pushes back on
- Generic art
- Slow starts
- Forced ads
35-54
(Mid-Life / Peak Spenders)
Time-constrained adults with higher spending power who want polished, trustworthy, readable games that respect their schedule.
Responds to
- Clear goals
- Polished UI
- Fair purchases
Pushes back on
- Pop-ups
- Confusing currencies
- Small text
55+
(Mature Market)
Mature players who value readability, trust, familiar rules, calm pacing, and games that feel respectful and easy to understand.
Responds to
- Large readable UI
- Clear rules
- Undo or hints
Pushes back on
- Tiny text
- Forced ads
- Confusing icons